GOLDLAND is not only familiar with the tourism industry – we’re also familiar with the daily business of tourist information offices, tour operators and travel agencies and know how tight budgets, time and human resources are. This makes it all the more important to carry out projects in a cost-effective, efficient manner. We see ourselves as a partner for our customers. We work proactively to professionally plan and carry out small and large complex projects suited to your particular timeframe.
Communication Strategies
GOLDLAND knows what the most important communication channels on the travel market are for reaching consumers and affiliates. We’ll work together with you to analyse your initial situation and put our experience to use to develop custom-tailored marketing and communication strategies that will have an impact.
Corporate Design
A consistent appearance underpins your company’s image and gives you an attention-grabbing presence on the highly competitive travel market.
GOLDLAND can revamp your existing corporate design or develop an entirely new design that conveys your company’s identity, transports its values and boosts customers’ trust in your brand.
Marketing
GOLDLAND develops and designs marketing solutions that are perfectly suited to your goals. We’re proficient in all disciplines: print and online, classic and below the line. Together at your side, we’ll combine these fields to create a brilliant custom-tailored packet for your needs. Your message will reach your target group spot-on.
Classic Advertising
Traditional advertising still has a major significance when it comes to presenting destinations and tourist products in a competitive, highly visible manner. GOLDLAND will advise you on the selection of the advertising media suited to your goals and put them to use for your specific campaign.
We are able to implement the following classic forms of advertising:
• Ad and placard campaigns (print, web and
cross-media)
• Newspaper inserts
• TV and radio spots
Below the Line
Using below the line measures, target groups can be addressed in an unconventional, direct and particularly effective way. This is often even more inexpensive than classic advertising. GOLDLAND works with you hand in hand to develop suitable ideas that won’t break your budget.
Below the line advertising measures we offer include:
• Information brochures
• Mailings
• Customer magazines
• Competitions/sweepstakes
• Trade fair booths
• Events
Websites
The Internet is the number one medium when it comes to selecting a travel destination, planning a trip and, more and more, even booking the actual trip. In communities, on blogs and the social web, your potential customers are sharing their travel experiences with other Internet users. Having an attractive web presence is an important communication channel and an effective sales instrument for your company.
GOLDLAND offers you support in the selection of suitable Web 2.0 features and will create a website that has it all: design and technology, a concept and suitable contents, search engine optimisation and benchmarking. In doing so, we’ll underscore the uniqueness of your travel destination or products.
E-Learning & Edutainment
Today’s demanding, well-informed customers present a huge challenge to employees at German travel agencies. For a professional and personalised consultation, they need to have expert tips and detailed knowledge of the travel destinations. With e-learning tools and interactive learning games, the consulting skills of travel agents can be drastically boosted. A didactical concept and carefully chosen contents play a bigger role than technically elaborate solutions here.
GOLDLAND will work with you to find the most appropriate solution. Travel agents will have a penchant for selling your destinations/products in the future.
Juliane Metz
Direct dial: +49 30 47 37 79 52 - 34
Mobile: +49 176 / 62 23 24 95
Fax: +49 30 47 37 79 52 - 99
metz@goldland-media.com
GOLDLAND MEDIA GmbH
Agency for Web, Print and Corporate Design
Immanuelkirchstraße 12
D - 10405 Berlin
Germany
www.goldland-media.com